Thought I would share the new Cadbury Flake ad, created by Fallon.
Flake have always be renowned for their innovative and provocative advertising. In the 1970s an advertisement with Bond girl Eva Rueber-Staier was taken off the air after some more conservative-minded viewers complained that she was biting into the chocolate in an unnecessarily suggestive way...
Ten years ago, the Advertising Standards Authority received complaints from public about a national poster campaign depicting a bare-shouldered woman sucking on a bar, with the caption: "How much would you like this woman's job?"
Cadbury said the poster was innocently asking how much people would like to be paid to eat a Flake. Others surprisingly saw something of an innuendo in the wording...
Their newest addition to their advertising portfolio avoids controversy, but is noteworthy none-the-less. The movement and ruffles of a spectacularly billowing dress, created by Anthony Price, becomes a captivating analogy for the folds of a Flake chocolate bar. The result an ethereal beauty that is reminiscent of some sort of other-wordly sea creature...
Bootiful.
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