THE MARVEL OF MARTIN MARGIELA

I had an interview for a marketing internship at Somerset House last month and learnt of the forthcoming Margiela exhibition in September. I love the anonymous, structural and conceptual nature of Margiela's stuff, and can't wait to see all the best pieces together in one place.

The interview went well; I didn't get the placement as they needed somebody to start immediately and I was still in the thick of my uni project. I was told to give them a shout again in September, which I daresay I will do if I'm still in the position to. I have always loved Somerset House and it would be such a beautiful building to be able to call your workplace! Time will tell as they say...

THAT'S WHAT I CALL A MUSIC VIDEO...

Kickstarts by Example. Brilliant song, even better video. May have to invest in his album, I've heard it's a cracker...

FALLON'S LATEST TRIUMPH

Thought I would share the new Cadbury Flake ad, created by Fallon.

Flake have always be renowned for their innovative and provocative advertising. In the 1970s an advertisement with Bond girl Eva Rueber-Staier was taken off the air after some more conservative-minded viewers complained that she was biting into the chocolate in an unnecessarily suggestive way...

Ten years ago, the Advertising Standards Authority received complaints from public about a national poster campaign depicting a bare-shouldered woman sucking on a bar, with the caption: "How much would you like this woman's job?"

Cadbury said the poster was innocently asking how much people would like to be paid to eat a Flake. Others surprisingly saw something of an innuendo in the wording...

Their newest addition to their advertising portfolio avoids controversy, but is noteworthy none-the-less. The movement and ruffles of a spectacularly billowing dress, created by Anthony Price, becomes a captivating analogy for the folds of a Flake chocolate bar. The result an ethereal beauty that is reminiscent of some sort of other-wordly sea creature...

Bootiful.

THE BIG IDEA:

Apologies for the ongoing post-drought but I have been chaotically busy in recent months with my final university project: The Big Idea AKA the final Fashion Marketing and Communication degree show 2010. Within a team of three I have been responsible for planning, designing, budgeting, promoting, directing, implementing and... well pretty much everything-ing it! After an entire year of painstakingly hard work I am delighted to say that it went better than I could have possibly dreamt of, and was brilliantly received with plently of rave reviews from students and staff (if I do say so myself). Here are a few (slightly rubbish) photographs of the exhibition itself:

Despite it being hands down the most hectic time of my life EVER TO DATE, I have loved every minute of it. It is something that I will always be immensely proud of having pulled off. We went into uni today to dismatle it all and I am so sad that it is no more! RIP The Big Idea.